The mission of Children in Need is to positively change the lives of disadvantaged children and young people in the UK. The vision of Children in Need is a society where each and every child and young person is supported to realise their potential.
Check out the BBC website http://www.bbc.co.uk/pudsey/
You can also donate, online or using a variety of different options (even using PayPal!) @ http://www.bbc.co.uk/pudsey/donate/