is this diary from Harrod's a genuine effort to promote breast cancer awareness?

This statement would make you think so:

£25 from each diary goes to support the Breast Cancer Research Foundation.

But then you get here:

Plus, you will receive Estée Lauder beauty offers worth £230, redeemable at the Estée Lauder counter at Harrods.

It seems in the end Estée Lauder will receive a lot more customers, many of them new - and hook a sizable portion of them (who have the 45 to spend to begin with) into long time customers who will shell out hundreds of pounds for beauty supply.

Hmmm. I feel downright pessimistic. Makes me think of think before you pink, everyone's favourite new web site.

feeling: : contemplative