Nice video but for one thing. If I'm not mistaken he says that if he can get 5% of the rest of the world to start using apple products than they would have 10% of the market since they presently have 5% of the market. This is an error.
If 5% of the world were to use apples, then given the present world population, 325,862,464 people would start using apples and I think it would be safe to say that this would be a significantly more than 5% increase in the market share.
Perhaps I should join a pedantic club.